Privacy Policy

Last updated: 15 October 2026

Who we are

Ads for Tradies is a brand owned and operated by HELIOS SCALE PTY LTD (ABN 98 680 810 066), not a separate company. In this policy, “we”, “us” and “our” mean that company operating Ads for Tradies.

This policy explains how we handle personal information when you enquire through our Facebook or Instagram lead forms, use adsfortradies.com, book a Scaling Session or communicate with our team.

For privacy questions or requests, contact Thomas at thomas@heliosscale.com.

Information we collect and how we collect it

We collect information you provide, including:

• Your name, email address and phone number when you submit a Meta lead form.
• Your trade or business type and how many people you have on the tools.
• Information you choose to share about your business, enquiry or service needs in emails and conversations with our team.
• Your booking details, including the email used to match your enquiry, selected time and timezone, assigned team member, appointment status and meeting details.

When you submit a Facebook or Instagram lead form, Meta supplies your submitted details to us through our lead-management integration. We also keep relevant lead-source identifiers, communication preferences and consent or opt-out records to manage your enquiry.

Our website processes technical information needed to provide and protect the service, such as your IP address for rate limiting, request information and opaque session identifiers. Our booking system keeps records needed to match enquiries, prevent duplicate bookings and control access to pre-call material. We may also keep operational and security records needed to investigate errors or misuse. This does not mean that we keep a general history of every page you visit.

You can browse our public pages without submitting an enquiry. If you do not provide the contact or booking information needed for a request, we may be unable to respond or arrange your session. Please do not send sensitive personal information that is unnecessary for your enquiry.

How we use information

We use personal information to:

• Respond to your enquiry and discuss whether our advertising and follow-up services suit your business.
• Match your booking to your existing enquiry, arrange a Scaling Session with Sam or the assigned team member, and provide meeting and pre-call details.
• Send booking confirmations, reminders and relevant booking updates by email.
• Where you have agreed to enquiry follow-up, email you about taking the next step or booking a session.
• Notify the team privately about new enquiries and booked calls.
• Operate and secure our systems, prevent duplicate or unauthorised requests, maintain accurate records and meet applicable legal obligations.

Providing a phone number is not, by itself, consent to SMS marketing. SMS is currently disabled for this enquiry and booking journey, and we are not requesting SMS consent through the current form. If we introduce SMS later, we will obtain any consent required before using that channel.

Email choices

You can stop enquiry follow-up emails at any time by using an unsubscribe option provided in the email, replying “unsubscribe”, or emailing thomas@heliosscale.com. You can also contact us there to change your communication preferences.

Opting out of marketing or enquiry follow-up does not automatically cancel a booking. We may still send non-marketing communications needed to manage a session you have requested. Tell us if you also want to cancel your session or stop booking communications.

Who receives information

Authorised HELIOS Scale team members who handle Ads for Tradies enquiries and bookings may access relevant information. We use service providers to operate this journey, including:

• Meta, for Facebook and Instagram advertising and native lead forms.
• GoHighLevel and its LeadConnector services, for contact records, lead management, bookings and native email confirmations, reminders and consent-based follow-up.
• Google Calendar and Google Meet, for the assigned team member's calendar and online meeting arrangements.
• Slack, for private internal new-lead and booked-call alerts. These alerts can include contact details, enquiry source and booking details.
• Our hosting provider, for our privately administered server, website, booking records and notification service.

Our server reads relevant CRM records and sends internal Slack alerts directly. Customer email reminders and follow-up are scheduled in GoHighLevel, not in a separate server-based reminder scheduler.

We may also disclose information where required or authorised by law. We do not sell your personal information.

These providers also have their own privacy policies governing their services. Meta's handling of information on Facebook and Instagram is separate from our handling of the information supplied to us.

Overseas processing

We use international technology providers. Your information may be stored, processed or accessed outside Australia by those providers and their service providers, including for hosting and support. Locations depend on the provider and the service configuration; we do not represent that all information stays in Australia. Contact thomas@heliosscale.com if you would like further information about overseas handling for this service.

Cookies and website tracking

Our first-party booking service uses essential cookies containing opaque identifiers to maintain a secure booking session and control access to pre-call material. These cookies do not contain your name, email address or phone number. Blocking cookies may prevent booking or pre-call access from working.

The current Ads for Tradies website does not load a Meta Pixel or third-party marketing analytics scripts. Submitting a native lead form on Facebook or Instagram still involves Meta's own platform processing under its policies. Following an external link, including a meeting link, takes you to a service with its own privacy practices.

Storage, security and retention

We hold information in our CRM and the provider systems described above, and in restricted records on our privately administered server. We use measures such as access restrictions, HTTPS, protected service credentials and opaque access links to reduce unauthorised access. No online system is completely secure.

A personal pre-call link grants access to the person holding it. Please keep it private and do not forward it to someone you do not want to have access.

We keep information for as long as reasonably needed to manage enquiries, bookings, communications, security and applicable legal obligations. Retention depends on the type of record and its purpose, rather than one fixed period for all information. When information is no longer needed, we take reasonable steps to delete or de-identify it. We may retain limited opt-out records to respect your communication preferences.

Access, correction and deletion requests

Email thomas@heliosscale.com to request access to personal information we hold about you, correct inaccurate information, or request deletion. Please describe your request and the email address used for your enquiry. We may need to verify your identity before releasing or changing personal information.

We will assess and respond to your request within a reasonable time. Deletion is subject to applicable legal requirements and any legitimate need to retain records, including to honour opt-outs or resolve a dispute. If we cannot fulfil a request in full, we will explain why, subject to any legal restrictions.

Privacy complaints

If you are concerned about how we have handled your information, email thomas@heliosscale.com with the details. Thomas will review the complaint, investigate the relevant records and respond. We aim to respond within 30 days and will let you know if more time is needed.

If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au for information about privacy complaints and whether it can consider your matter.

Changes and contact

We may update this policy as our services or practices change. The current version will be available at adsfortradies.com/privacy with its updated date.

Privacy contact: Thomas, HELIOS SCALE PTY LTD, operating Ads for Tradies
Email: thomas@heliosscale.com